In 1998, psychologist Roy Baumeister ran a now-famous experiment involving chocolate chip cookies and radishes. Some participants were told to resist the cookies and eat radishes instead. Others could eat whatever they wanted. Afterward, both groups attempted an unsolvable puzzle. The radish group gave up significantly faster. Baumeister's conclusion: self-control draws from a shared, depletable resource—a kind of internal battery that drains with every act of volition.1
He called this phenomenon "ego depletion," and it became one of the most cited ideas in modern psychology. The concept resonated because it matched what most people already felt intuitively. By the end of a long workday packed with decisions—what to prioritize, how to respond to that passive-aggressive email, whether to push back on a deadline—the idea that you'd have nothing left for the gym or for resisting another hour of doomscrolling just made sense.
For nearly two decades, the theory held. Hundreds of studies replicated the basic pattern: exert self-control on one task, and performance suffers on the next.
Then the whole thing started to unravel.
The Replication Crisis Comes for Willpower
In 2016, a massive multi-lab replication effort set out to reproduce the ego depletion effect under rigorous, pre-registered conditions. Twenty-three laboratories, more than 2,100 participants, standardized protocols. The result was stark: an effect size of essentially zero.2
This wasn't a minor quibble. It landed like a bomb in a field already reeling from the broader replication crisis in psychology. Subsequent meta-analyses deepened the uncertainty. One influential review applied bias-correction techniques to the existing literature and concluded that after accounting for publication bias, the ego depletion effect might not exist at all.3 Another, using a different analytical approach, found a small but meaningful effect—but only when the depleting tasks were genuinely demanding, which raised uncomfortable questions about how many of the original 600+ studies had actually tested what they claimed to test.4
The debate is, to put it mildly, unresolved. As psychologist Michael Inzlicht and colleagues wrote in a 2021 assessment, despite hundreds of studies of apparent support, the available evidence remains inconclusive.5 That's a remarkable statement for a concept that, until recently, most psychology textbooks treated as settled science.
The Mindset Counterargument
While the replication crisis was brewing, a different challenge to Baumeister's framework had already emerged—from Carol Dweck, the psychologist best known for popularizing the concept of "growth mindset."
In 2010, Dweck, along with researchers Veronika Job and Gregory Walton, published a study that took direct aim at ego depletion's foundational assumption. Their central argument: whether self-control depletes depends not on some objective limit of willpower, but on whether you believe willpower is limited.[^6]
Across four studies, their research found that people who viewed willpower as an unlimited resource didn't show the typical depletion effect after demanding tasks. Those who believed self-control was finite, however, performed exactly as Baumeister's model predicted—they flagged. The fourth study, a longitudinal field study conducted during a high-stress academic period, extended these findings beyond the laboratory. Students who held a "limited" theory of willpower were more likely to procrastinate, eat poorly, and struggle with goal pursuit when demands were high. Those who viewed willpower as nonlimited showed no such decline.6
The implications are provocative. If willpower depletion is at least partially a self-fulfilling prophecy—a belief that creates the very limitation it describes—then the solution would seem straightforward: change the belief. Adopt a growth mindset toward self-control. Unlock the infinite resource.
But there's a reason most people haven't simply thought their way out of bad habits.
Why "Just Believe Harder" Doesn't Work
Here's the tension that neither Baumeister nor Dweck fully resolves: even if our beliefs about willpower influence our capacity for self-control, those beliefs don't exist in a vacuum. They're shaped by—and entangled with—our physiological states. And one of the most powerful physiological states affecting self-control operates in the exact window where most people's habits succeed or fail: the first thirty minutes after waking up.
This is the domain of sleep inertia.
Sleep inertia is the transitional state of grogginess and impaired cognition that follows awakening—a phenomenon that sleep scientists now categorize as a distinct "third process" in the regulation of sleep and wakefulness, alongside the homeostatic drive for sleep and the circadian rhythm of alertness.7 It is not merely the subjective experience of being groggy. It is a measurable, neurological phenomenon with consequences that are, frankly, alarming.
A landmark 2006 study published in the Journal of the American Medical Association found that cognitive performance immediately after waking from a full night's sleep was significantly worse than performance after 26 continuous hours of sleep deprivation.8 To put that in context: for those first few minutes upon waking, the well-rested brain performs more poorly than the brain that hasn't slept in over a day. Research on sleep deprivation has separately demonstrated that going 24 hours without sleep produces cognitive impairment comparable to a blood alcohol concentration of 0.10%—well above the legal limit for driving.9
The most severe impairments typically concentrate in the first three to ten minutes after waking, though measurable effects can persist for up to two hours. And the research on why this happens points directly at the brain region most responsible for the kind of self-control Baumeister and Dweck were studying.
The Prefrontal Cortex Problem
Brain imaging studies have mapped what happens inside the skull during the transition from sleep to wakefulness, and the picture is striking. Using PET scans to track cerebral blood flow upon awakening, researchers at the Walter Reed Army Institute of Research found that the brain doesn't come online all at once. Consciousness returns quickly—within minutes, blood flow is restored to the brainstem and thalamus, the regions responsible for basic arousal and awareness. But the anterior cortical regions, including the prefrontal cortex, take significantly longer to reactivate.10
This matters enormously because the prefrontal cortex is the brain's executive control center. It handles working memory, impulse control, decision-making, and goal-directed behavior—precisely the functions that underlie what we colloquially call "willpower." During sleep inertia, this region is essentially running at reduced capacity. You're awake. You're conscious. But the part of your brain responsible for choosing the difficult-but-rewarding action over the easy-but-regrettable one hasn't fully booted up yet.
And this creates an explanatory bridge between the Baumeister and Dweck camps that neither framework offers on its own.
The Synthesis: Three Forces, One Morning
Consider the early morning through all three lenses simultaneously.
From Baumeister's perspective, the ego depletion model would predict that willpower is at its freshest upon waking—the internal battery should be fully charged after a night of sleep. Morning should be easy. Yet most people experience the opposite: the alarm goes off, and instead of journaling or exercising or reading, they reach for their phone and slide into thirty minutes of Instagram before they've even processed what day it is.
From Dweck's perspective, the person who believes they can resist the phone should be able to resist the phone. Mindset determines outcome. But here's the catch: the prefrontal cortex—the very neural substrate that enables a person to hold, access, and act on a growth mindset about willpower—is the last region to come fully online after sleep. For those first critical minutes, the belief system that might otherwise override perceived limitations is neurologically offline.
Sleep inertia introduces a variable that neither the resource model nor the belief model adequately accounts for: a period during which the capacity for any kind of higher-order self-regulation is physiologically compromised, regardless of one's reserves or convictions.
This doesn't mean Baumeister was right and Dweck was wrong—or vice versa. It means that the morning willpower problem exists at the intersection of all three phenomena. Whatever your theory of self-control, you're operating with a handicap during sleep inertia that no amount of belief or rest can fully eliminate. The prefrontal cortex has to physically reactivate. That takes time.
What Actually Helps
Research on sleep inertia countermeasures, while still evolving, points to several strategies that can accelerate the transition from grogginess to alertness—essentially shortening the window during which you're most vulnerable to mindless, low-effort behaviors.
Bright light exposure is among the most well-supported interventions. Light suppresses melatonin and signals the circadian system that the waking period has begun. Research has demonstrated that bright light upon waking helps restore alertness more quickly than dim or ambient lighting.11 This doesn't necessarily require expensive light therapy equipment. Opening blinds, stepping outside briefly, or even positioning a lamp near your bed can make a meaningful difference.
Caffeine is the most studied pharmacological countermeasure, and the research is clear on its effectiveness—but the timing matters. One study found that consuming caffeine immediately upon waking significantly reduced the cognitive impairments associated with sleep inertia.12 Notably, caffeine taken before a nap has been shown to be even more effective, because its onset of action (roughly 20-30 minutes) coincides with the typical window of peak sleep inertia upon waking.
Physical movement is supported by a growing body of evidence suggesting that exercise can stimulate several of the physiological mechanisms involved in waking: increased cerebral blood flow, activation of the cortisol awakening response, and elevations in core body temperature.13 Even modest movement—stretching, walking to another room, gentle calisthenics—may help the prefrontal cortex come back online faster.
Face washing, interestingly, has shown some promise in the literature. The cold sensory stimulus appears to promote alertness through a mechanism distinct from that of caffeine or light, though the evidence base is limited.
What doesn't help—and what the physiology of sleep inertia makes painfully clear—is relying on motivation, intention, or willpower alone. The very neural infrastructure that enables those capacities is the infrastructure that sleep inertia temporarily impairs. Telling yourself the night before that you'll resist your phone in the morning is, neurologically speaking, like planning to bench press 200 pounds while your arms are asleep.
The Structural Solution
The most reliable way to navigate a window of impaired self-control is to reduce the number of decisions that window requires. This is not a novel insight—it echoes the logic behind everything from meal prepping to setting out workout clothes the night before. But understanding why it works at a neurological level makes the strategy less of a productivity hack and more of a physiological accommodation.
If your prefrontal cortex is operating at diminished capacity for the first 15-30 minutes after waking, the solution isn't to develop better willpower during that window. It's to design your environment so that willpower is less necessary. Lock your phone with an app like Brick or Opal before bed. Put your book on your nightstand and your phone in another room. Set up the coffee maker the night before, so the decision to start your morning routine doesn't require executive function you don't yet have.
This approach respects all three bodies of research simultaneously. It acknowledges that self-control may have limits (Baumeister). It acknowledges that beliefs about those limits matter (Dweck). And it acknowledges that for a specific, predictable window each morning, neither reserves nor beliefs are fully accessible—because the brain region that manages both is still waking up.
Where the Science Stands
It would be satisfying to report that the willpower debate is settled. It isn't. The ego depletion literature remains contentious, with recent multi-lab replications finding small but statistically significant effects when using more carefully validated tasks—though far smaller than the medium-to-large effects originally reported.14 Dweck's implicit theories framework continues to generate support, but questions remain about how stable these beliefs are and how much they can be changed through intervention.
What is increasingly clear is that neither model alone captures the full complexity of self-regulation, particularly in the real-world context where most of us actually struggle: the transition from sleep to waking, when the brain is caught between two states and the prefrontal cortex—our willpower headquarters—is the last system to report for duty.
The willpower debate may never produce a clean winner. But for anyone who has ever set a sincere intention to do something meaningful in the morning and instead spent 45 minutes watching Instagram Reels in bed, the neuroscience of sleep inertia offers something more useful than a winner: an explanation. And with that explanation comes the possibility of designing mornings around the brain you actually have, rather than the one you wish you had.
1 Baumeister, R. F., Bratslavsky, E., Muraven, M., & Tice, D. M. (1998). "Ego depletion: Is the active self a limited resource?" Journal of Personality and Social Psychology, 74(5), 1252–1265. https://psycnet.apa.org/record/1998-01923-011
2 Hagger, M. S., Chatzisarantis, N. L. D., et al. (2016). "A multilab preregistered replication of the ego-depletion effect." Perspectives on Psychological Science, 11(4), 546–573. https://pubmed.ncbi.nlm.nih.gov/27474142/
3 Carter, E. C., Kofler, L. M., Forster, D. E., & McCullough, M. E. (2015). "A series of meta-analytic tests of the depletion effect: Self-control does not seem to rely on a limited resource." Journal of Experimental Psychology: General, 144(4), 796–815. https://pubmed.ncbi.nlm.nih.gov/26076043/
4 Dang, J. (2018). "An updated meta-analysis of the ego depletion effect." Psychological Research, 82, 645–651. https://pmc.ncbi.nlm.nih.gov/articles/PMC6013521/
5 Inzlicht, M., Werner, K. M., Briskin, J. L., & Roberts, B. W. (2021). "Integrating Models of Self-Regulation." Annual Review of Psychology, 72, 319–345. https://econtent.hogrefe.com/doi/10.1027/1864-9335/a000398
6 Job, V., Dweck, C. S., & Walton, G. M. (2010). "Ego depletion—is it all in your head? Implicit theories about willpower affect self-regulation." Psychological Science, 21(11), 1686–1693. https://pubmed.ncbi.nlm.nih.gov/20876879/
7 Hilditch, C. J. & McHill, A. W. (2019). "Sleep inertia: current insights." Nature and Science of Sleep, 11, 155–165. https://pmc.ncbi.nlm.nih.gov/articles/PMC6710480/
8 Wertz, A. T., Ronda, J. M., Czeisler, C. A., & Wright, K. P. Jr. (2006). "Effects of sleep inertia on cognition." Journal of the American Medical Association, 295(2), 163–164. https://pubmed.ncbi.nlm.nih.gov/16403927/
9 Dawson, D. & Reid, K. (1997). "Fatigue, alcohol and performance impairment." Nature, 388, 235. https://pubmed.ncbi.nlm.nih.gov/9230429/
10 Balkin, T. J., Braun, A. R., Wesensten, N. J., et al. (2002). "The process of awakening: A PET study of regional brain activity patterns mediating the re-establishment of alertness and consciousness." Brain, 125(10), 2308–2319. https://academic.oup.com/brain/article/125/10/2308/300447
11 NIOSH. (2020). "NIOSH Training for Nurses on Shift Work and Long Work Hours: Module 7. Sleep Inertia." Centers for Disease Control and Prevention. https://www.cdc.gov/niosh/work-hour-training-for-nurses/longhours/mod7/03.html
12 Newman, R. A., Kamimori, G. H., Wesensten, N. J., Picchioni, D., & Balkin, T. J. (2013). "Caffeine gum minimizes sleep inertia." Perceptual and Motor Skills, 116(1), 280–293. https://pubmed.ncbi.nlm.nih.gov/23829153/
13 Kovac, K., Hemi, K., Stuart, B., Paterson, J. L., Caldwell, J. A., & Ferguson, S. A. (2020). "Exercising Caution Upon Waking—Can Exercise Reduce Sleep Inertia?" Frontiers in Physiology, 11, 254. https://www.frontiersin.org/journals/physiology/articles/10.3389/fphys.2020.00254/full
14 Dang, J., Barker, P., Baumert, A., et al. (2021). "A Multilab Replication of the Ego Depletion Effect." Social Psychological and Personality Science, 12(1), 14–24. https://pmc.ncbi.nlm.nih.gov/articles/PMC8186735/

